INTELLIGENT BRANDS // Enterprise Security
RABIH DABBOUSSI General Manager, Cisco UAE
CISCO upgrades to Next-Generation Firewall
With global companies embracing new digital business opportunities, cybersecurity is regularly cited as a top concern impeding growth and innovation. To give businesses the confidence to pursue digital opportunities to enable growth, Cisco recently announced that it has made security a top priority and is today announcing innovations to its flagship Next-Generation Firewall. The goal: to deliver leading protection to keep organizations safer.
Cisco’ s first fully integrated, threatfocused Next-Generation Firewall( NGFW) marks a significant departure from the focus of legacy NGFWs on application control. By focusing instead on threat defense, Cisco will help organizations better manage and minimize risk. Think of it as legacy NGFWs protecting“ homes” by securing windows and doors, whereas Cisco’ s approach is to identify, detect and protect against would-be burglars no matter how they try to gain access to a property.
Cisco is also introducing the Cisco Security Segmentation Service, an advisory service that helps organizations create security controls that enhance compliance, breach containment, threat detection, content security and data loss prevention across their IT infrastructure.
Both offerings are aimed at protecting against bold and resilient threats from increasingly sophisticated cyberattacks.
“ Attackers are getting bolder and coordinating their efforts. The industrialization of hacking is putting UAE businesses on the defensive against a growing group of adversaries that steal information for profit. In the last three years, Cisco has spent billions in strategic cybersecurity acquisitions and internal innovations to help stay ahead of the world’ s most malicious attacks that threaten organizations. For businesses in the UAE to get real value and manage risk as they implement digital operational models, their security platforms need to integrate into the business and support growth opportunities. This means taking a threat-centric approach, with protection from the mobile endpoint to the cloud,” said Rabih Dabboussi, General Manager, Cisco UAE.
“ The Cisco Firepower NGFW acts as a unifying platform, integrating Cisco and third-party security solutions for increased correlation and context. The result is better protection, and faster detection and response to advanced threats. The Cisco Segmentation Service will help our UAE customers build a dynamic, resilient secure infrastructure to combat threats in real-time,” concluded Dabboussi.
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