Intelligent CIO Middle East Issue 20 | Page 29

TALKING BUSINESS K odak Alaris is passionate about using technology to make life simpler. With today’s information overload placing a heavy burden on CIOs help is at hand. With the right hardware, software and services at your disposal you can reduce the complexity of big data and give your company a competitive edge. Can you give us a brief about Kodak Alaris? Kodak Alaris was created on September 3, 2013, after spinning off from the Eastman Kodak Company. We are passionate about using technology to transform organisations and improve peoples lives across the planet. From our document scanners and intelligent state-of- the-art software and services that power some of the world›s largest companies, to our photographic paper production, printing kiosks and suite of consumer apps, we›re on a mission to unlock the power of images and information for the world. We push the boundaries of technology and help our customers make sense of and exploit the ever-expanding volume of data that is the hallmark of the 21st century. The Information Management division of Kodak Alaris was set up to help organisations deliver the right information to the right people at the right time and across the right channels, with an essential role for intelligent document recognition, business processes automation and intelligent information management overall. How is Kodak Alaris relevant in this age of digital transformation? Digital transformation is an ongoing and accelerating wave. Early 2016, Kodak Alaris Information Management, a www.intelligentcio.com global provider of information management solutions, started a brand repositioning project. The overarching theme revolves around the challenges that all businesses face with digital transformation. Dealing with digital information can be complex and chaotic, leading to a loss of productivity and efficiency. From the preparation of documents, to the capture of information from paper, to the routing of data into a business process, to finally collecting and dealing with the hard copy documents after scanning. Not to mention the various places that data can be inputted from or outputted to, such as mobile, cloud, ECM systems, and other repositories as part of the process. This is where Kodak Alaris Information Management (KA-IM) is now playing a leading role: in the digital transformation of its worldwide customer base. It does so by providing the hardware, software, and services to reduce the cost and effort needed to rein in the complexity of information management, thereby transforming data into a real competitive advantage. How is the Kodak Alaris brand leveraging the opportunity that big data presents? The ever-increasing flood of data, and how we manage it, is one of the greatest opportunities facing businesses and governments in the 21st century. The challenge with big data, other than the obvious fact that it is big, is that so much of it is unstructured. Today, at least 90% of business data – approximately 35 Zettabytes – is unstructured. By 2020, we will be able to fill eight trillion DVDs with new data each year. The struggle among INTELLIGENTCIO 29