Intelligent CIO Middle East Issue 20 | Page 67

INTELLIGENT BRANDS // Mobile Technology “Our study sample was heavily populated by companies in industrial and machine manufacturing and industrial automation.” “Our study sample was heavily populated by companies in industrial and machine manufacturing and industrial automation,” said Steve Andrew of IFS. “Because product revenue growth may not be sufficient to meet corporate goals, companies will face pressure to monetise services delivered after the sale. • • • “This requires not only enterprise than twice as likely to access their software from a mobile device than software with a strong mobility those who said their software did a poor job of preparing them for digital component, but the overall agility to transformation. There is a relationship between enterprise mobility and handle digital transformation as they readiness for digital transformation. extend their revenue profile over the lifecycle of the durable assets they sell.” For almost 70% of respondents, increasing mobile access to enterprise software may be an immediate digital transformation opportunity. Only Rick Veague, Chief Technology Officer 31% of respondents said they access enterprise software through a for IFS, said: “Mobile is the most mobile device. obvious manifestation of digital transformation. It is not the only one or, for that matter, the most important While tablet computers were the device most frequently used to access one. But when people use enterprise various types of enterprise software, only 17% of respondents said their software from a mobile device, it entire enterprise suite was accessible by tablets and other indicates that the system is the touchscreen devices. lifeblood of the business. Poor mobile access and the resulting lack of readiness for digital “Your employees can connect into transformation can prevent companies from establishing service- those core processes and participate focused business models. Respondents, mostly in complex and industrial manufacturing, were as much as 22% more likely to engage in business even if they are not sitting at their models like aftermarket service, field service management or depot repair desk. If you cannot do this, you will if they said their enterprise software did a good job of preparing them for struggle with anything in digital digital transformation. transformation.” ¡ www.intelligentcio.com INTELLIGENTCIO 67