INTELLIGENT BRANDS // Software for Business
Cisco unveils network of
the future that can learn,
adapt and evolve
The evolution of Software-Defined access has seen the development
of more intuitive networks. With this new approach, Cisco is changing
the fundamental blueprint for networking with reimagined hardware
and the most advanced software.
C
isco has unveiled intent-based
networking solutions that
represent one of the most
significant breakthroughs in enterprise
networking. The introduction is the
culmination of Cisco’s vision to create
an intuitive system that anticipates
actions, stops security threats in their
tracks and continues to evolve and learn.
It will help businesses in the Middle
East to unlock new opportunities and
solve previously unsolvable challenges
in an era of increasing connectivity and
distributed technology.
This new network is the result of years
of research and development by Cisco
to reinvent networking for an age
where network engineers who manage
hundreds of devices today will be
expected to manage one million by 2020.
Cisco’s approach creates an intuitive
system that constantly learns, adapts,
automates and protects, to optimise
network operations and defend against
today’s evolving threat landscape.
“Cisco’s Encrypted Traffic Analytics
solves a network security challenge
previously thought to be unsolvable,”
said David Goeckeler, Senior Vice
President and General Manager of
Networking and Security, Cisco. “ETA
uses Cisco’s Talos cyber-intelligence to
detect known attack signatures even
in encrypted traffic, helping to ensure
security while maintaining privacy.”
With the vast majority of the world’s
Internet traffic running on Cisco networks,
the company has used its unique
Gene Reznik, Senior Managing Director,
Ecosystem and Ventures, Accenture,
said: “As large organisations and
governments pivot towards digital, their
network infrastructures are coming
under immense pressure – pressure to
scale, pressure to secure and pressure to
enable digital business services. Working
with Cisco, Accenture is accelerating
our clients’ digital journey through
the adoption of dynamic, secure and
application-centric networking.”
“The network has never been more
critical to business success, but it’s
also never been under more pressure,”
said Chuck Robbins, Chief Executive
Officer for Cisco. “By building a more
intuitive network, we are creating an
intelligent platform with unmatched
security for today and for the future that
propels businesses forward and creates
new opportunities for people and
organisations everywhere.”
Today companies are managing their
networks through traditional IT processes
that are not sustainable in this new age.
68
INTELLIGENTCIO
position to capture and analyse this
immensely valuable data by providing
IT with insights to spot anomalies and
anticipate issues in real time, without
compromising privacy. By automating
the edge of the network and embedding
machine learning and analytics at a
foundational level, Cisco is making the
unmanageable manageable and allowing
IT to focus on strategic business needs.
Already, 75 leading global enterprises
and organisations, including those in
the Middle East, are conducting early
field trials with these next-generation
networking solutions, including DB
Systel GmbH, Jade University of Applied
Sciences, NASA, Royal Caribbean Cruises
Ltd., Scentsy, UZ Leuven and Wipro.
David Goeckeler, Senior Vice President
and General Manager, Networking
and Security Business, Cisco
Informed by context and
powered by intent
With this new approach, Cisco is
changing the fundamental blueprint for
www.intelligentcio.com