FEATURE: GITEX
A
ruba, a Hewlett Packard
Enterprise company, will
demonstrate its mobility
and IoT solutions that empower
organisations to serve GenMobile,
mobile-savvy users who rely on
cloud-based business apps for every
aspect of their work and personal
lives, at GITEX. Jose Vasco, Managing
Director MEMA and CCEI at Aruba,
said: “We are in the midst of a huge
transition away from networking
technologies that were designed for
the 20th century before mobile, IoT
and cloud existed.
“The surge in mobile and IoT means
that the network must deliver
more than just connectivity. It is
expected to provide actionable
insights about the use of mobile and
IoT to justify future investments,
so that businesses can adopt new
technologies and serve the needs
of GenMobile, while keeping the
network secure and taking into
account cost efficiencies.”
On display at GITEX will be the latest
innovation from the company – the
Aruba asset tracking solution that
is fully integrated into the Aruba
Wi-Fi infrastructure and helps
organisations easily track valued
assets and automate inventory
management, resulting in improved
organisational efficiency and
lower capital and operational costs
associated with misplaced assets.
The company will also be
demonstrating the latest Aruba
8400 Core Switch Series, purpose-
built for emerging mobile-cloud
business applications and changing
traffic patterns that are being
driven by the massive flood of data
sources and growth in IoT. The
switches deliver a breakthrough
in campus core and aggregation,
extending intelligence from the
edge to the core and allowing CIOs
to derive better business outcomes
from their networks. n
Jose Vasco, Managing Director
MEMA and CCEI at Aruba
finance, healthcare, hospitality,
public safety, and more.
With 89% of organisations
expecting to compete primarily on
customer experience, according
to Gartner, organisations need to
evolve digitally and deliver truly
differentiated experiences to their
customers and workers.
A
vaya will showcase at GITEX
how it is working with
organisations to design
solutions that go beyond the digital
experience, presenting real-world
use cases from its customers
across the Avaya International
region for the first time ever at the
event. Avaya will highlight how its
unique discovery process and agile
platforms are helping companies
to create superior customer
experiences and drive business
success in today’s digital world.
www.intelligentcio.com
Avaya will also demonstrate how its
open, standards-based approach
allows organisations to integrate
emerging technology trends
such as artificial intelligence, the
Internet of Things and blockchain
to simplify adoption and deliver
measureable results.
Avaya will bring these concepts
to life at GITEX Technology Week
through a series of exhibition
areas devoted to specific vertical
industries, including banking and
However, while falling short on
customer expectations has a direct
impact on retention and revenue,
88% of CIOs surveyed by KPMG and
Harvey Nash believe their companies
have yet to fully benefit from their
digital strategy.
“Delivering the superior customer
experience that today’s consumers
demand requires meeting their
expectations at every touchpoint –
physical and digital. Customers today
want to get seamless experiences,
regardless of the channel they use, on
the devices of their choice and at their
convenience,” said Nidal Abou-Ltaif,
President, Avaya International. n
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