INFOGRAPHIC
(58%) were found to have a lot of work to
do, with these being sectors that consumers
would leave if they suffered a breach.
“Consumers are evidently happy to relinquish
the responsibility of protecting their data to
a business, but are expecting it to be kept
secure without any effort on their part,”
says Jason Hart, CTO, Identity and Data
Protection at Gemalto.
“In the face of upcoming data regulations
such as GDPR, it’s now up to businesses to
ensure they are forcing security protocols
on their customers to keep data secure. It’s
no longer enough to offer these solutions
as an option. These protocols must be
mandatory from the start – otherwise
businesses will face not only financial
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consequences, but also potentially legal
action from consumers.”
Despite their behaviour, consumers’ security
concerns are high, as a third (33%) worry
they will be victims of a data breach in the
near future. Consequently, consumers now
hold businesses accountable – if their data
is stolen, nearly half (43%) of consumers
would take or consider taking legal action
against the compromised business.
Consumers trust some industries
more than others
When it comes to the businesses that
consumers trust least, over two thirds
(68%) believe that social media sites are
one of the biggest threats to their data,
with nearly a third (29%) fearful of travel
sites. On the other hand, nearly a third
(28%) of consumers trust banks the most
with their personal data, despite them
being frequent targets and victims of data
breaches, with the government (23%),
device manufacturers (19%) and industry
certification bodies (9%) next on the list.
Hart continues: “It’s astonishing that
consumers are now putting their own data
at risk, by failing to use these measures,
despite growing concerns around their
security. It’s resulting in an alarming
amount of breaches – 80% – being caused
by weak or previously stolen credentials.
Something has to change soon on both the
business and consumer sides or this is only
going to get worse.” n
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