INTELLIGENT BRANDS // Software for Business
Middle East conglomerate Al Ahli
Holding Group goes live on digital
transformation
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and distribution and stock management,
creating a business environment that is
properly governed, accurately monitored and
thoroughly controlled,” said Khammas.
The Al Ahli Holding Group has gone live with a SAP solution to transform the experience of
its customers. Left to right: Abbas Mantri, Senior Account Manager, SAP UAE; George Riding,
Managing Director, SAP UAE and Oman; Mohammed Khammas, CEO, Al Ahli Holding Group;
Toufic Derbass, Sales Director – Services Industries, SAP UAE; Assem Hijazi, Vice President of ICT
and Technology, Al Ahli Holding Group; and Srinivasulu Duddu, Manager of the SAP S/4HANA
Project, Al Ahli Holding Group.
O
ne of the Middle East’s largest
conglomerates, Al Ahli Holding
Group, has gone live on a digital core
to transform the customer experience in 20
countries worldwide, as part of an innovative
digital transformation partnership with SAP.
Dubai-headquartered Al Ahli Holding
Group 9,000 employees across 15 brands
including the Dubai Outlet Mall, 117 Live
for entertainment, manufacturers Al Ahli
Aluminum and Al Ahli Plastic Industries,
social media firm Audience and Gold’s Gym
in the Middle East.
As part of its digital transformation, Al
Ahli Holding Group has gone live on the
SAP S/4HANA real-time business suite,
implemented by partner DXC Technology.
SAP S/4HANA provides Al Ahli Group with
easy-to-understand business dashboards,
which can improve automation, efficiency
and agility.
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“SAP solutions are designed in backing
with partner DXC to provide Al Ahli Holding
Group with leading business solutions such
as improved sales forecasting and stock
replenishment, effective customer service,
to optimise the supply chain, support daily
operations and provide accurate analytics
and reports that will support management
when making important decisions,” said
Mohammmed Khammas, CEO, Al Ahli
Holding Group.
In the near future, Al Ahli Holding Group will
closely examine the potential for integrating
emerging cloud-based innovations such as
the Internet of Things, artificial intelligence
and machine learning, and blockchain
to further transform the employee and
customer experience.
“Al Ahli Holding Group needed full business
visibility on complex processes - from
connected malls and live mega-events, to
supply chain on plastics and publishing,” said
George Riding, Interim Managing Director,
SAP UAE and Oman.
Showing the strong opportunity for digital
transformation, the Middle East and North
Africa’s software spend will grow by 13% to
reach US$6.2 billion in 2018, according to
research firm Gartner. “By undergoing digital transformation and
co-innovating with SAP S/4HANA, Al Ahli
Holding Group has real-time insights that
are reducing complexity, optimising costs,
and enabling staff to focus on innovation.
Al Ahli Holding Group is transforming their
customer experience and supporting the
UAE’s economic growth.”
“Including the group consolidation and
planning of various business units and
functions within Al Ahli Holding Group, these
will also benefit from the new SAP system
including finance, human resources, sales With Al Ahli Holding Group, SAP is
exchanging best practices in digital
transformation with more than 378,000
customers, with localised solutions for more
than 25 lines of business. n
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