Intelligent CIO Middle East Issue 29 | Page 93

//////////////////////////////////////////////////////////// INTELLIGENT VERTICAL: HEALTHCARE PURE STORAGE EXPERT: IMPROVING PATIENT OUTCOMES WITH AI AND ADVANCED ANALYTICS Across the globe, healthcare providers are facing the same questions. How do we improve patient care? With growing populations, how can we help more people? Christian Putz, Director, Emerging, EMEA, Pure Storage, asks how this can be achieved especially with budgets under pressure. F inding a solution to these questions is increasingly reliant on technology. Now the good news for healthcare providers in the Middle East is that based on findings from a recent survey, analysts at PwC believe that the region is positioned to be a first-mover when it comes to adopting technology to improve patient care. like it already has in other consumer focused sectors like retail and hospitality. However, the responsibility of addressing these issues and ensuring that technology can deliver on these promises, is falling to the IT department within healthcare institutions. Once focused solely on ‘keeping the lights on’, IT has evolved to become a strategic element within healthcare, much It’s always been the case that by understanding more about a patient, doctors can more accurately diagnose an issue. Now medical professionals can use data in addition to their patients’ concerns to help them better understand symptoms. Everything from medical phone apps to new www.intelligentcio.com It’s now a team focused on helping to reduce costs, on making more resources available for medical professionals and on making medical innovation a reality within the organisation. “ THE REGION IS POSITIONED TO BE A FIRST-MOVER WHEN IT COMES TO ADOPTING TECHNOLOGY TO IMPROVE PATIENT CARE. INTELLIGENTCIO 93