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meet their goals, make a positive impact on
the business and ultimately streamline the
sales process to boost the bottom line.
Management buy-in across any business is
crucial. However, it is equally important to
ensure that end-users realise the benefits to
them. Eventually, it will be end-user adoption
that will derive the real success of a SaaS
CRM rollout.
Given the nature of the SaaS distribution
model, the only network requirement an
www.intelligentcio.com
FEATURE: SOFTWARE-AS-A-SERVICE
organisation will need to adhere to is a
stable Internet connection. Thus proving
a key advantage over traditional on-
premise solutions.
As a platinum consulting partner of
Salesforce, 4C takes the responsibility
of mapping and documenting an
organisation’s business processes, workflows,
security models and KPIs in the many
workshop sessions that we undertake
with our clients in the region. As part of a
business review, the 4C team translates the
Jake Callaway, Managing Director,
MENA at 4C
INTELLIGENTCIO
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