NEWS
Increased salesforce adoption drives
triple digit growth for 4C
C
loud computing in the Middle East is rapidly evolving from
a buzzword to an industry-wide trend with large scale
implementations by regional enterprises, particularly in the Software-
as-a-Service (SaaS) segment. As a case in point, 4C, one of the
leading CRM software implementation companies in Dubai, has
announced another year of triple digit growth in the region, driven by
increased market confidence and demand for cost-effective solutions
that drive digital transformation.
The company, which doubled its office space in the Middle East last
year, also tripled its workforce following the successful addition of
more than 30 new customer accounts in the same period.
Jake Callaway, Managing Director, MENA at 4C, said: “Initial
reluctance to trusting vital business processes to third-party
providers has faded as businesses have realised the cloud is the
fundamental enabler of digital transformation. 4C strategically
timed its entry in to the region and the investments we have
made over the last two years now place us in a strong position to
capitalise on this change in mindset.”
Jake Callaway,
Managing Director,
MENA at 4C
4C is EMEA’s largest independent Salesforce Platinum Partner and
sees the cloud-based CRM system as a robust and versatile platform
to match the technological ambitions of digitally-driven businesses.
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Avaya appoints new General Manager
for Dubai and Northern Emirates
A
vaya has announced the
promotion of Sheikha Naamah
Al Qassimi to the position of General
Manager for Dubai and the Northern
Emirates region. In this role, Al
Qassimi will work closely with key
customers to accelerate innovation
in the UAE and deliver superior
communications experiences.
An industry expert, Al Qassimi
has held a number of senior roles
at Avaya since joining in 2005,
including Business Development
Manager for the UAE, where
she led the implementation of
communications and collaboration
solutions with major government,
healthcare, and education accounts.
Sheikha Naamah Al Qassimi
www.intelligentcio.com
As General Manager for Dubai and
the Northern Emirates region, Al
Qassimi will ensure that Avaya’s
technology strategy is aligned
with local government initiatives
and delivering solutions that meet
regional customers’ business
objectives.
Fadi Hani, VP, Avaya Middle East,
Africa and Turkey, said: “Dubai and
the Northern Emirates are leading
the way in adopting innovative
solutions to overcome technology
challenges and meet their citizens
and residents’ needs.
“Sheikha will drive our technology
direction in this region and
ensure that Avaya plays its part in
supporting the digital ecosystem.
Her commitment to the local market,
passion for enhancing the customer
experience and desire to drive
excellence in innovation make her
the perfect fit for this strategic role.”
INTELLIGENTCIO
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