NEWS
Citrix unveils Ultimate Rewards programme to
simplify channel incentives
C
itrix has announced an overhaul of
its existing channel programme and
introduced Citrix Ultimate Rewards. The
programme is designed to make Citrix a
better partner by simplifying the process and
streamlining the incentives. The initiative
is closely aligned with the company’s goal
of helping customers make the strategic
transition to cloud and is currently being
rolled out in the region by recently appointed
Taj El-Khayat, Regional Director for Citrix
Middle East and North Africa.
Taj El-Khayat,
Regional Director for
Citrix Middle East and
North Africa
By consolidating incentives, increasing
automation and adding tracking capability
throughout the process, Citrix Ultimate
Rewards gives partners more time to work
together with customers.
It increases transparency and consistency
of processes and decisions and through
artificial intelligence can approve requests
without human interference. Currently,
partners often answer more than 30
questions before getting a deal registered,
however the new system only requires nine
questions for simple registration. the thresholds until most of the registrations
are approved or rejected automatically.
While the number of automatic approvals is
expected to be conservative at launch, as the
AI improves, Citrix will commit to expanding “I’m excited to bring the Citrix Ultimate
Rewards to the region,” said El-Khayat. “We
believe this cohesive programme is a major
milestone in our long history of being a
channel centric organisation. Partners will
benefit from less complexity, so they can focus
on delivering world-class customer experiences,
ultimately making for a win-win situation
where both parties grow and profit together.”
Kodak Alaris information management
division changes name to Alaris
logo, and social media presence. The
parent company remains Kodak Alaris. For
decades, the global technology provider
has delivered information capture solutions
for businesses.
New Alaris logo
K
odak Alaris has announced that its
information management division
will now operate under the name ‘Alaris,
a Kodak Alaris business.’ Partners and
customers will see an updated website,
www.intelligentcio.com
“Our new name is not about reinvention. It’s
about reinterpretation,” said Don Lofstrom,
President and General Manager, Alaris.
“The division’s shift to Alaris puts greater
emphasis on the image science expertise
that helps clients make sense of data and
information in their work. Rebranding will
also help us target new markets, build new
partnerships and reach new customers.”
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Kodak Alaris has three other business units:
AI Foundry; Kodak Moments; and Paper,
Photo Chemicals and Film. Each will continue
to use its current name.
Alaris-branded offerings were introduced
last year with the launch of the Alaris IN2
Ecosystem. The new brand marked the shift
towards integrated offerings that combined
scanners, software and services.
“The name is new but our Alaris line of
scanners are built with the same unwavering
commitment to productivity, reliability and
quality that our customers and partners have
come to depend on for years,” said Lofstrom.
INTELLIGENTCIO
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