Intelligent CIO Middle East Issue 31 | Page 40

TALKING ////////////////////////////////////////////////////////// Why digital sales are falling and what to do about it Keith Fenner, Dynamics 365 Group Business Director, Microsoft Middle East and Africa, says the use of technology to increase sales has been a disappointment so far. But he tells Intelligent CIO the use of AI platforms and the intelligent cloud could be the best way of increasing sales in the future. 40 INTELLIGENTCIO www.intelligentcio.com