Intelligent CIO Middle East Issue 32 | Page 69

INTELLIGENT BRANDS // Cabling POWERED BY Lebanon’s largest mall selects R&M for high-speed cabling ///////////////////////////// When a high-profile mall in Lebanon wanted to improve the experience of its shoppers it turned to cabling vendor R&M to deliver reliable and future- proofed infrastructure. A BC is the most prominent mall and department store in Lebanon that offers a unique shopping, dining, leisure and entertainment experience. With more than a 75-year heritage built on the tradition of innovation, ABC was keen to ensure the best shopping experience for customers at its newest mall in Lebanon, ABC Verdun. For this reason, ABC Verdun has invested in a state-of-the-art cabling infrastructure from R&M. This network serves as the platform on which critical mall services, including Internet, point-of-sales systems, CCTV, digital signage and the building management system (BMS), now run. ABC was the first retailer to introduce the mall concept to the Lebanese market, and has become the country’s favourite brand and preferred lifestyle and shopping destination. INTELLIGENTCIO 69