Intelligent CIO Middle East Issue 32 | Page 73

INTELLIGENT BRANDS // Cloud ServiceNow announces new bot technology to improve customer experience ///////////////////////////// work interactions simple, accessible and natural for everyone. Streamline IT, HR and customer service requests with out-of-the- box conversations In its pre-built offerings, ServiceNow’s Virtual Agent delivers common service conversations: CJ Desai, Chief Product Officer, ServiceNow S erviceNow has announced new conversational bot technology dubbed ‘Virtual Agent’ designed to improve customer and employee experiences by getting work completed quickly through more natural interactions and real-time automated resolution. Unlike other bots, ServiceNow’s Virtual Agent can manage employee or customer requests from start to finish, leveraging ServiceNow’s Now Platform to resolve conversational requests automatically, such as resetting a password. “Our Virtual Agent enables a powerful conversation model built natively in the Now Platform,” said CJ Desai, Chief Product Officer, ServiceNow. “This enables our customers to develop a wide range of intelligent service conversations, from a quick question to an entire business action through the messaging platform of their choice.” An intelligent Virtual Agent in action ServiceNow’s Virtual Agent provides personalised responses in context. For example, when an employee asks for a new phone, the chat knows what cell phone plan and carrier the employee already has, speeding the task and creating a personalised service experience. Virtual Agent also enables companies to respond faster with instant, interactive conversations that can scale even during peak periods. It frees up staff to do higher value work. ServiceNow estimates that 15% to 20% of routine interactions can be handled by Virtual Agent. • IT: Improve employee experience with common help desk requests such as automating password resets, creating an incident, processing approvals and checking outages • HR: Make it easier for employees to get answers or submit requests such as a leave of absence, research pay discrepancies, check status and update their profile • Customer service: Increase customer satisfaction and improve agent efficiency when customers can create cases for products or orders and check product status through virtual agents Design custom Virtual Agents easily With self-service interactions, customers and employees engage in familiar places via Microsoft Teams, Slack or ServiceNow chat clients. Virtual Agent gather inquiries, requests and conversations within a messaging format. It’s easy to instantly create basic service conversations that resolve issues in large volumes so agents can focus on their most important work. Customers can design their own virtual agent conversations with drag-and- drop ease and little-to-no development time. With the acquisition of Parlo, ServiceNow intends to inject more natural language understanding (NLU) into its virtual agents in the next year. NLU addresses a challenging area for AI: understanding the nuances of human language. With Parlo, customers using virtual agents will train their bots to understand technical and jargon-laden content, which is critical to make every day Organisations can easily plug in their preferred messaging service. That includes web, mobile and adapters for popular messaging apps such as Microsoft Teams and Slack that are delivered out-of-the-box with the Now Platform. Virtual Agent will be available in ServiceNow’s next product release this year. n INTELLIGENTCIO 73