INDUSTRY WATCH
CRM SOFTWARE
REPRESENTS A NEW WAY
FOR THE CONSTRUCTION
INDUSTRY TO MANAGE
ENGAGEMENTS WITH
CUSTOMERS AND
SUPPLIERS.
C
onstruction is a complicated
business; for companies to be
successful, they must engage with
a variety of stakeholders that includes
building owners, government agents,
engineers, architects, subcontractors,
suppliers and residents.
The digital revolution has made it
possible for the communications, and
processes these engagements entail, to
be streamlined as never before.
And yet, ‘digital’ has never been a
defining aspect of the construction
industry and the case for Digital
Transformation is still perceived to be a
challenge to the status quo.
Lost potential
The construction sector is built on
relationships, but unlike other verticals
such as banking, hospitality and
manufacturing wherein this also holds
true, the segment has done little in the
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way of utilising technology to manage
these relationships.
Most often, awkwardly integrated
systems are deployed which capture data
from the many people who interact with
the company and stored in disparate
silos. Therefore, instead of creating a
unified view of information across the
business, organisations are left with
unstructured data that holds little value
beyond its primary function, representing
a tremendous lost opportunity.
Back to the blueprints
Construction companies must shed
their reluctance to adapt to the
digital revolution and begin to lay
the foundation for long term digital
success. For many, the right Customer
Relationship Management (CRM)
solution will serve as this platform
as it affords a host of benefits that
includes streamlining of processes by
providing crucial information right
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