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DIGITAL TRANSFORMATION
TO BE DEFINED BY
‘SOFTENING NETWORKS’
SD-WAN is creating new possibilities for businesses in
the Middle East. With adoption currently following global
trends, Luc Serviant, Vice President Middle East and Africa,
Orange Business Services, believes this can only increase as
understanding of SD WAN grows in the region.
T
he global economy is picking up
according to the IMF, with some
120 economies, (or three quarters of
the world’s GDP) growing in 2017; it’s the
strongest performance since 2010 and looks
set to continue for the next two years.
With the positive signals around the world
economy, companies are looking for fast
expansion and growth into new regional
markets, including the Middle East, where
the UAE is rising up the global economic
www.intelligentcio.com
competitiveness ranking (now seventh in the
world in 2018, according to the IMD World
Competitiveness Center).
Oil and gas firms, retailers and logistics
companies have a regular need to set up
new and sometimes temporary operations,
from exploration sites to retail pop-up stores
to test consumer response.
SD-WAN provides these organisations with the
speed, agility, flexibility and bandwidth they
“
AS
UNDERSTANDING
AND APPRECIATION
OF SD WAN
GROWS IN THE
REGION, SO WILL
ITS ADOPTION.
INTELLIGENTCIO
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