NEWS
Bank Muscat and SAS recognised for
Best Data Analytics Initiative in ME
B
ank Muscat, a flagship financial services provider in Oman, and
SAS have been honoured for Best Data Analytics Initiative,
Application or Programme in the Middle East for 2018 at The Asian
Banker Middle East and Africa Awards Programme.
The awards ceremony was held in conjunction with The Future of
Finance, Middle East and Africa, an annual gathering for decision
makers in the financial services industry held at Conrad Hotel, Dubai.
Bank Muscat engaged SAS to implement customer relationship
management (CRM) channel integration for their growing business
demands. The bank integrated multiple customer data touch points
with the SAS Marketing Automation analytics engine to analyse
customer behaviour in cross-sell offers, digital offers and promotions.
This involves multichannel integration, including mobile banking,
internet banking, ATMs, cash deposit machines, SMS and emails.
Bank Muscat’s implementation of the system allowed for greater
customer scalability. The increase in customer reach through
scalable solution implementation is helping the bank to increase
the cross-sell revenue.
In addition, the project improved operational efficiencies, increased
lead conversion, and enhanced real time access to customer data,
enabling personalised product offers.
It also allowed the analytics system to act immediately on data such
as customer transactions, eChannel activity, and branch to generate
relevant cross-sell offers for the sales team.
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Thales helps to secure Muscat
International Airport’s new terminal
selected Thales to fulfil its ambitions. Muscat
International Airport expected to manage
20 million passengers per year and 177
flights per day.
Recent reports state that the airport
witnessed a growth in annual passenger
arrivals of 17% in 2017 to 14 million
compared to 2016.
P
assengers using Muscat International
Airport – which opened its new, highly
modernised terminal in March this year –
are benefiting from enhanced operations
and overall security experience thanks
to Thales. The new, highly modernised
terminal of Muscat International Airport is
now fully operational using state-of-the art
www.intelligentcio.com
security technologies provided by Thales, a
major provider of integrated security and
telecommunications solutions for critical
infrastructures. Ensuring the realisation of
state-of-the-art technology for operations
and security infrastructure was of the utmost
importance to the Ministry of Transport and
Communication of Oman which is why it
Following the latest expansion, including the
new 580,000 square metres terminal, the
airport is now fully equipped to manage 20
million annual visitors, helping the Sultanate
realise its goals in line with the National
Strategy for Tourism 2040.
This growth in visitor arrivals is
complemented by an increase in aircraft
movement, with Oman Air announcing the
addition of new routes and fleet to serve
Europe and North Africa.
INTELLIGENTCIO
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