A
PUBLICATION
Supporting CIO publication
Providing Unparalleled Technology Intelligence
ISSUE 34 // www.intelligentcio.com
Global
Cooling Partner Intelligent
Education Partner Intelligent
Data Security Partner Intelligent
Supporting Partner Intelligent
POE Partner
Intelligent
Manufacturing Partner Intelligent
Energy Partner
Intelligent
Cabling Partner
Intelligent
Phishing Partner
Streaming
success
How live streaming can provide
a boost to your business and
discover the pitfalls
Staying
‘always on’
Prevent downtime
when employees are
on vacation
Digital
ASSETS
Using data to make
a success of Digital
Transformation
When deception
is good . . .
Saudi Ministry leverages Deception Technology solution to
ensure early detection of threats and flush out bad actors.
IN-DEPTH ANALYSIS | LATEST INTELLIGENCE | REGIONAL IMPLEMENTATIONS
EDITOR’S NOTE
W
elcome to the latest edition of
Intelligent CIO Middle East. This
issue’s Industry Watch takes
an in-depth look at how broadcasting has
changed over recent years.
Not so long ago, broadcasting was the
preserve of specialist media organisations
but now enterprises are realising the
potential of promoting their businesses by
live streaming content of their choosing.
The live streaming of quality content is a
great way to drive online engagement with
your customer base. Of course, there are
pitfalls to avoid and we asked Ian Munford,
Director of Product Marketing, Akamai, to
outline some of these.
We find out what would be a good starting
point for businesses to look at getting into
live streaming and how important the issue
of quality should be for those enterprises
considering streaming their own content.
Munford tells us that viewers now expect
nothing short of a TV experience when they
view content delivered over the Internet.
are off on holiday. Claude Schuck, Regional
Manager for Middle East and Central Africa
at Veeam Software, gives us some top
tips for ensuring businesses stay ‘always
on’ during these periods. They include less
reliance on traditional backup, factoring the
right data protection, exploring alternative
staffing and avoiding the burnout from
storage maintenance. To find out more, turn
to page 102. “Businesses must be equipped
to deliver digital services, ensure business
continuity and reduce risk while managing
customer expectations,” he says.
This edition also looks at how enterprises
can use data analytics to drive themselves
forward, starting on page 44.
It’s not that long ago that most companies
could not see the value in the data they
acquired but as time has progressed the
term ‘digital oil’ was coined as its potential
for business growth was recognised.
“The key lies in being able to use insights
effectively, to guide change or identify new
revenue streams.”
In the run-up to GITEX we take an early look
at this year’s event. For the last 38 years,
the most renowned names in technology
have come alive at GITEX Technology Week
in Dubai, and this year should prove no
exception. If you’re heading to the event, be
sure to check out our October issue where we
will take an in-depth look at what promises
to be an undoubted highlight of the year.
But for now we hope you enjoy the read!
We speak to a number of experts about how
businesses can use data to increase profits.
“Good and relevant content will always be
the most important factor for capturing
audience share,” he says, “but streaming
quality follows very quickly after that.” We hear how the simple act of acquisition
will not necessarily lead to a successful
Digital Transformation process without
the ability to create effective insights that
can result in increased profitability and the
creation of new streams of revenue.
Elsewhere, in Final Word we look at how
businesses in the Middle East can best deal
with preventing downtime when employees In fact, Terri Hiskey, Vice President, Global
Product Marketing for Manufacturing at
Epicor Software Corp, tells us: “Businesses
www.intelligentcio.com
today are collecting more data than
ever, but simply amassing vast amounts
of information as a result of Digital
Transformation, is not enough.
INTELLIGENTCIO
39