Intelligent CIO Middle East Issue 35 | Page 111

38TH GITEX TECH WEEK | DUBAI WORLD TRADE CENTRE | 14–18 OCTOBER 2018 ITEX Avaya to present unified enterprise communications experience vaya Holdings Corp will build on its heritage as a global leader in contact centre (CC) and unified communications (UC) solutions at GITEX. A Avaya will be located at stand Z1 – C10 in Zaabeel Hall. The company will demonstrate several industry-first platforms that unify UC and CC to drive holistic and impactful customer and employee experiences incorporating cutting-edge technologies via an open ecosystems approach. With use-cases demonstrating the seamless transition of communications between customer-facing employees and internal teams, Avaya’s comprehensive UC and CC solutions and the convergence between them is ‘softening the lines’ between UC and CC and delivering the ability for every employee to impact the customer experience. customer loyalty demands consistent, high-quality service levels across every touch point,” said Nidal Abou-Ltaif, President, Avaya International. Attendees will experience a detailed overview of innovations in workflows, convenience of engagement, and management within each of the solution areas. “In today’s hyper-competitive business environment, gaining and maintaining “Similarly, to maximise productivity and engagement, employees require powerful tools that enable them to collaborate seamlessly, irrespective of their location, device and communication channels. “Avaya’s years of experience as a leading provider of UC and CC solutions enable us to understand these needs and deliver the next- generation of communication platforms that facilitate human-centric experiences.” Fidelis Cybersecurity to highlight threat monitoring, hunting, detection and response capabilities idelis Cybersecurity, a leading automated detection and response provider. The company will use GITEX as a platform to promote its latest managed detection and response (MDR) service. F The 24x7 Fidelis MDR service provides a team of highly-skilled security experts, who leverage patented Fidelis technology to analyse rich network and endpoint metadata, content, behavioural and asset characteristics, as well as enterprise IoT devices to aid in hunting and investigations. Ivan Dolensky, Vice President, International Sales at Fidelis Cybersecurity, said: “A Fidelis Cybersecurity will be located in Hall 1, Stand SR – F5. www.intelligentcio.com recent industry report found that Middle East countries, particularly Saudi and the UAE, face some of the highest number of cyberattacks, globally. “Couple this with the shortage of strong cybersecurity talent – estimated to be 1.8 million cybersecurity workers by 2022 – and it is easy to understand why security teams are overwhelmed.” At the heart of Fidelis’ MDR service, and also on display at Fidelis’ booth, is the Fidelis Elevate platform. Fidelis Elevate is an automated detection and response platform that dramatically improves the efficiency and effectiveness of security operations by delivering comprehensive network visibility, breach detection, intelligent deception, automatic alert validation and endpoint detection and response. Ivan Dolensky, Vice President, International Sales at Fidelis Cybersecurity INTELLIGENTCIO 111