NEWS
Zain Kuwait becomes strategic partner of MOI
traffic awareness campaign
Z
ain, the leading telecommunications company in Kuwait, has
announced it is to partner with the country’s Ministry of Interior
(MOI) to support its latest traffic awareness campaign.
This extends throughout the new school year and is organised by
MOI’s General Department of Public Relations and Media Security.
Zain participated in the opening ceremony of the campaign’s
awareness exhibition at the Avenues Mall, which saw the attendance
of Zain officials and the ministry’s representatives.
Zain’s strategic partnership of this awareness campaign comes as
part of its corporate sustainability and social responsibility strategy
that aims at serving the community.
Zain’s support to this campaign will extend throughout the new
school year of 2018-2019. The campaign aims at spreading positive
awareness about traffic safety among students of all age groups,
ranging from kindergarten to college, with the goal of enriching
traffic safety values within them from an early age.
The campaign’s exhibition includes a Virtual Reality section to
showcase the dangerous consequences of using mobile phones
while driving, where visitors can simulate a lifelike situation of a
driver using their mobile phone while driving and experience the
results of this behaviour.
The campaign’s programme will also include a number of visits
to schools and universities to spread traffic safety awareness
among students.
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Workers across region showing security fatigue
a security breach. When asked, 42%
understood that data loss brought legal
ramifications, higher than both the
Americas (36%) and Asia (27%)
• Lack of responsibility: Over a third
(36%) of employees in EMEA don’t
believe cybersecurity is their problem,
with many thinking it’s for the
leadership team (10%) or the IT team
(26%) to manage
Workers in EMEA
have the worst
cybersecurity
discipline in the
world, according to
a study by Aruba
D
espite being aware of security risks
workers in Europe, Middle East and
Africa (EMEA) are displaying signs of
‘security fatigue’, according to a study by
Aruba. The study of 2,650 employees threw
up some key security trends:
www.intelligentcio.com
• Cybersecurity is an afterthought:
Over half (55%) of employees are not
regularly thinking about cybersecurity,
with 17% not thinking about it at all
• Legislation isn’t a deterrent: Employees
were more aware of the dangers of
According to Morten Illum, VP EMEA at Aruba,
this attitude could be due to ‘security fatigue’
brought on by over-exposure to security
rules with little technical assistance. He said:
“Employees in EMEA have been inundated
with security messaging through their
organisations, as well as the media. Clearly
giving further warnings and adding procedures
isn’t having the desired effect. If employees
understand the risks, but aren’t acting on it,
the answer is not to provide yet more training,
but to bring in enhanced technology that can
provide the assistance and the protection
workers need to do their jobs.”
INTELLIGENTCIO
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