EDITOR’S QUESTION
identify potential areas of fraud, waste and
mistakes by employees, vendors and others
for humans to further investigate, saving their
companies billions of dollars each year. The
idea behind AI is to create more satisfied
customers. Because workers can focus more
on the interpersonal and creative parts of their
jobs rather than the more mundane, they will
treat customers better.
In customer support cases, this will be
done by employing AI to identify and
provide a solution for the issue and
utilising a human who can react to
nuances for interpersonal communications.
Customers will develop loyalty because their
needs are met and issues are resolved quicker,
more efficiently and with a personal touch.
One of the biggest benefits of AI is the
convenience to customers. AI allows nearly
every aspect of business to occur faster,
from identifying and fixing support issues
so that workers don’t have to drive into
the office on weekends to fix a server, to
providing more accessibility to information,
services and more.
As an example, there seem to be ATMs on
nearly every corner in most major cities
in the Middle East and more bank branch
locations than ever before. However,
bank teller jobs have not been eliminated
because of the rise of ATM machines. Yes,
there may be less tellers in general, but their
jobs are more valuable to customers and
their employers.
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