CASE STUDY
T
he Jumeirah Group, a part of Dubai
Holding, is a hospitality industry
leader with a world-class portfolio of
luxury hotels and resorts around the world
that includes the iconic seven-star Burj Al
Arab in Dubai.
One of the key business principles of the
Jumeirah Group is to make customers its
first priority and strive constantly to exceed
their expectations. The group achieves this
by leveraging technologies such as business
intelligence, the Internet of Things and
mobility, to offer each of the three million
guests who visit its hotels annually an
imaginative and exhilarating experience. “Nobody wants to wait in check-in queues
for extended periods, especially after a long
flight. Neither do diners appreciate long waits
for the bill after a meal. Such unpleasant
experiences don’t just entail financial impact,
they negatively affect guest experiences
and go against our policy of treating every
customer like a VIP,” said Neil Menezes,
Vice President Enterprise Architecture at
Dubai Holding. “For this reason, the group’s
properties offer guests premium tablet-based
check-in, mobile check-in and check-out, iPad
menus in restaurants and many new apps
for unmatched guest experiences. Our
clientele expects the very best and that’s
what we deliver.”
This utilisation of cutting-edge IT solutions
to achieve clear business objectives is
characterised by many advancements in
guest services such as having the first hotel
to offer Wi-Fi, computers and plasma TVs in
every suite. IT also provides hotel staff with up-to-the-
minute data on room occupancy, guest
requests and other vital information, all of
which makes it possible for them to better
co-ordinate their efforts and execute their
functions more efficiently.
“To enable VIP treatment of all guests, we
strive to introduce constant innovation,
while also serving the requirements of the
entire Jumeirah Group. This makes service
availability of the utmost importance to
our IT team. Cutting down management
overheads and winning back time is what
drove our interest in working with Veeam,”
said Menezes.
The group has been steadily expanding its
hotel portfolio and is on track to operate 42
properties by 2018.
“To support and sustain our expansion, we
must have a robust and agile IT infrastructure
in place so that the Jumeirah Group continues
to deliver exceptional customer services with
no downtime, and the high performance that
our guests have come to expect,” he said.
Menezes and his team selected Veeam
Availability Suite for its performance,
complete automation and orchestration
CUTTING DOWN
MANAGEMENT
OVERHEADS AND
WINNING BACK
TIME IS WHAT
DROVE OUR
INTEREST.
and inherent support for virtualisation. The
improvements to performance were instantly
obvious as with Veeam, backups now execute
in half the time, even as the volume of data
being backed up has nearly doubled. Veeam’s
SureBackup feature guarantees these fully
automated backups require no verification,
saving the IT team precious time.
Having experienced a 45% increase in
data volume over the last two years, this
performance improvement has been critical
in ensuring all essential data is protected.
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