INTELLIGENT BRANDS // Mobile Technology
Consistency and customer
empowerment will give telco
service providers an edge
/////////////////////////////
How do telco providers give themselves
the edge over their competitors?
Mohammed Al-Moneer, Regional
Director, MENA at A10 Networks, argues
that consistent service and customer
empowerment are key.
F
or service providers, consistency is
imperative. Experience an outage?
Service can’t scale to meet demand?
Suffer a cyberattack? These events can
severely harm the reputation and business of
a telecom service provider. ultra-fast connection available just 50% of
the time.
As an industry, we have the tendency to get
caught up in the speeds and feeds. How fast
is a service delivered? How much data can we
cram in a pipe at a single time? What are the
packets per second? A HAPPY
CUSTOMER STAYS
A CUSTOMER.
And while fast is good, consistent is better.
Think of it this way: it’s better to have
a slower connection that is available
99.999% of the time than it is to have an
www.intelligentcio.com
Consistency wins. And in the always-on,
digital, connected world, consistency is the
norm and therefore goes unnoticed. It’s
inconsistency that gets the headlines.
But how do you employ a set of
consistent services? Here are four steps
to service consistency:
1. Start internally: Ensure your network
and security policies are enforced
consistently across data centres and
clouds and that they can be centrally
managed from a single location. This
ensures that your services are being
delivered consistently regardless of
where they live
2. Ensure your infrastructure can scale:
Consistent service delivery requires
around-the-clock availability. That
means your services can’t slow down
INTELLIGENTCIO
87