FEATURE: MOBILE
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“If you want to move productivity into the
fast lane, you need to work more intelligently
with technology. Enabling machines and
humans to do what they each do best
creates time for what matters the most.
Because life happens in Digital Time.” 3. Launching smart pilot projects that do
more than providing new technology
Nokia Software solutions are designed to
enrich and monetise digital experiences
through the power of connected intelligence. 5. Then you de-risk by making the proper
investments in change, resources,
models and technology
“Everything we do is with this goal in mind
because we believe that operations and
networks are integral to a customer’s
experience and a service provider’s ability to
monetise it,” said Vale. Vale added: “At Nokia, we have developed
a significant experience over the last
three years at implementing such digital
reinvention programmes with many
telecom service providers and enterprises
around the world, starting with ourselves,
with the complete redesign of our portfolio
of software assets and solutions, totally
centered at the capture of the Digital Times.”
“Our solutions help service providers work
in Digital Time, connecting everything with
insights and increasingly automated actions
that constantly feed each other.”
Enabling Digital Time in Middle
East and Africa
In order to enable Digital Time, many
service providers across the MEA region
are in the process of some sort of Digital
Transformation. According to a study
made by Forbes, enterprises are expected
to spend about US$1.3 trillion in Digital
Transformation on a global basis.
“But the sad truth of it is that 70% of their
projects fail. We need to collectively take a step
back and look at what we are doing and find a
way to increase our success rate,” said Vale.
“For that we should look at the 30% of the
projects that succeed. What do they have
in common?
4. Then they scale those projects that
are successful with all the learning you
created in your pilot
How Nokia helps telcos
to ensure a great
customer experience
If the network is poor, the customer will have
a bad experience. If the operations are slow,
the customer will have to wait a long time to
get services set up and problems resolved.
If the care or billing is off, a customer
may decide to find another supplier. So,
all systems within a service provider must
come together to create a great experience.
The operations engineer needs tools that
allow delivering services in Digital Time. The
networks need to feed relevant information
to the customer experience layer. The silos
created in departments prevent service
providers from getting a holistic view of
what’s happening with their customers and
what’s the next best action to take. They
“They move in Digital Time, with a
corporate wide approach to digitalisation
and they aren’t afraid to disrupt. They are
bold. They also have a thoughtful approach
to digitisation. For that reason, we should
not talk about Digital Transformation but
Digital Reinvention.”
1. Getting clear on their digital ambition
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INTELLIGENTCIO
“At Nokia, we can connect the experience,
operations and network and take a broader
look at what’s happening,” said Vale. “This is
something not every company can do. Our
position is – the network matters, telecom
domain knowledge matters, advanced
intelligence matters and extreme automation
is necessary. And the real value is connecting
them to drive better outcomes.”
5G’s impact on Digital Time
There’s an ongoing, digitalisation-driven
value alignment for industry verticals from
hyper speed consumer services, to hyper-
segmented business services, and to IoT
and industrial applications with unique
connectivity, security, computing and data
management requirements.
As a technology, 5G represents the pinnacle
of current telecommunications infrastructure
thinking, and provides a set of concepts,
technologies and network or application
functions that could offer unrivalled levels of
on-demand service personalisation needed
in this new reality.
By properly harnessing 5G technologies and
applications, future telcos as digital service
providers would be able to meet the demand
for new services and unlock new revenue
streams. However, the 5G era requires a shift
in business and operations models.
“Consequently, the 5G era should mean
transforming – both technically and
commercially – into offering 5G as a digital
value platform for an innovation ecosystem,
which will define services and the respective
needs by itself and not necessarily dictated
by the telco,” said Vale.
“It seems then that we should look into
the transformation to the 5G era as an
opportunity to fundamentally rethink the
business and operations platform needed to
expose and monetise network and services.
This involves getting rid of the notion of
transformation entirely. Digital leaders don’t
transform slowly. They reinvent quickly. They
do it by:
2. Having a clear end-to-end design point
can’t wait until analysis is pieced together
and the Digital Time window has closed. Nor
should they have to.
Nokia Software portfolio overview
“Accordingly, 5G won’t simply be the fifth
generation or continuation of an existing
technology and business model, but rather
the first generation of a new communications
and digital services paradigm.”
www.intelligentcio.com