business
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TALKING
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e-commerce platform to execute deliveries
and the platform worked wonders for the
pizza joint.
Advanced supply chain and logistics
software help business increase fleet
visibility, boost customer experience and
engagement, optimise delivery routes,
customise delivery locations, predict
communications and so much more.
Moving ahead, with the way eCommerce
is flourishing, I feel it will be a necessity for
organisations to digitalise and automate
their logistics operations completely.
Dealing with the ‘inaccurate
address’ challenge
The incorrect and inadequate postal address
is a major problem that supply chain and
logistics business face in the MEA region.
A large logistics company in Dubai
highlighted that in the Middle East it is
common to see packages and letters
addressed to a person in a city with no
proper delivery address. All they usually have
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INTELLIGENTCIO
is a name and a mobile number. And that
it is the delivery company’s responsibility to
investigate, research and find out where is
the intended delivery address. companies need to embrace AI and
ML-based platforms that can leverage
advanced technologies to geolocate a
customer's delivery address intelligently.
Imagine this. You are a reputed logistics
company. It costs you around US$5 to US$7
to deliver a parcel to a customer’s location.
In rare cases, it may so happen that a few
delivery addresses provided by customers
were inadequate or did not have a proper
postal code. Improving last-mile delivery to boost
customer experience
Like a good logistics company, you took it
on yourself to spend more time, money and
manpower to unearth the actual location
of the customer and deliver the parcel. In
some cases, the cost incurred in doing this
might not hurt a company’s bottom line
but imagine if this happens regularly with
tens and thousands of parcels. The delivery
cost will balloon to some tens of billions of
dollars per year. And that’s exactly what’s
happening in the MEA.
To resolve this ‘inaccurate-address’
problem, supply chain and logistics
Next-day deliveries, customising delivery
locations and timing on the fly, paperless
billings and more such customer
expectations will continue to drive businesses
to embrace advanced supply chain and
logistics platforms.
Online customers in the MEA region want
retailers to deliver ‘in-store’ like buying
experience focused on instant gratification.
According to Google, in UAE only 53%
of retailers offer click and collect as a
service, and only three retailers offer next-
day delivery.
The only way to be on top of the 'customer
experience' trend is to drastically improve
last-mile delivery with advanced SaaS-based
logistics and eCommerce platforms. n
www.intelligentcio.com