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TRENDING
LATEST AVAYA RESEARCH
REVEALS UAE CONSUMERS
DEMAND ‘SUPERSERVICE’
New research from Avaya has found that UAE organisations
looking to gain a decisive edge in 2019 must focus on going
above and beyond to anticipate and act upon customer requests.
According to the report, 82% of UAE consumers believe large
organisations should make customer contact easier while 81%
said that convenience is more important than price.
F
our-in-five UAE consumers expect
an immediate response from the
organisations and vendors they
contact, part of a growing demand for
‘SuperServe’ customer engagement,
according to the latest global research
conducted by Avaya Holdings Corp and
Davies Hickman Partners.
The two companies polled 8,000 consumers
across Australia, France, Germany, Italy,
Saudi Arabia, Singapore, South Africa,
the UAE and the UK, on their views on
interacting with large organisations. The
findings reveal a demand among consumers
for ‘SuperServe’ organisations, those that go
above and beyond typical levels of service to
anticipate and act upon customer requests.
www.intelligentcio.com
According to the report, 82% of UAE
consumers believe that large organisations
should make customer contact easier,
compared to a global average of 79%.
The report also found that UAE consumers
are more demanding of SuperServe
organisations, with 86% wanting an
immediate response from the organisations
they contact. That figure is compared to the
global average of 79%.
What’s more, UAE consumers are
prepared to support organisations that
make interacting with them easier. 81%
of those surveyed said that convenience is
more important than price, compared to
63% of consumers globally, who said the
same thing.
“
UAE CONSUMERS
ARE PREPARED
TO SUPPORT
ORGANISATIONS
THAT MAKE
INTERACTING
WITH THEM
EASIER.
INTELLIGENTCIO
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