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FINAL WORD
Effective
congestion
management
key for telecom
operators
Ahmad Sayed, Regional Director, Middle
East and Africa at Nexign, looks at how
telecom operators can prosper this year.
I
n an expat-heavy region, you undoubtedly observed another
tradition, that of phoning home. That simple observance
probably had a range of outcomes. Some of you may have been
able to connect straight away; others may have experienced lags;
others may have given up and tried the next day.
As communication service providers (CSPs) face the new generation
of consumers – millennials and younger – they are increasingly under
pressure to get things right the first time, every time. That is the
nature of digital natives, and to cater to their demands, the solution
is also digital.
Holidays are not the only time that core and radio networks face
peak hours. Business hours in commercial areas, big events such as
sporting tournaments and concerts, and locations such as airports
and metro stations, also present challenges in resource allocation.
Operators have to invest heavily in their networks to handle the
explosive traffic growth generated by over-the-top (OTT) services and
user-generated video. These operators know that the new generation
of consumers is also the new generation of business managers.
‘Traffic congestion’ is no longer an excuse for performance
degradation; it is a problem to be solved.
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