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ROI tends to limit the horizon: you either
hit the target, or you kill the project. There
need to be other metrics that help us move
towards success,” he said.
Retailers, he believes, must also accept
that the talent they need for Digital
Transformation cannot all be recruited into
traditional, in-house roles.
He said: “We live in a world where it’s sexier
to work in a fast-moving start-up or build
your own than it is to go and work for a
legacy retailer. To access the highly talented
TRENDING
engineers in this space, of which there is a
shortage, you need to outsource. You need
to create a culture which allows you to
combine internal and external resources and
get them working together.”
Happy employees, happy customers
Successful retailers will go where their
customer wants them to be. That means
breaking down internal silos and using
technology at every stage of the business to
ensure a seamless, integrated experience for
employees and customers alike.
In the Aruba study, retailer workers said
they saw a rise in productivity (72%), well-
being (62%) and the ability to differentiate
against the competition (59%) as a direct
impact of digital workplace technology.
Gerri Hinkel, Director of Solutions Marketing
for Aruba, said: “The future of retail is all about
experiences – for shoppers, associates and IT.
Shoppers are driven not only by product, but
are making choices on where they shop by
how easy that retailer makes their life.
Gerri Hinkel, Director of Solutions
Marketing for Aruba
www.intelligentcio.com
“The retailers who will succeed will make those
experiences simple, smart and personalised,
but to get there, they must be bold in making
technology investments and fearless as they
innovate their store of the future.” n
INTELLIGENTCIO
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