Intelligent CIO Middle East Issue 42 | Page 37

////////////////////////// And, more recently, ‘back-office Digital Transformation’ can also be added to this list. 3. ESM is not just about ITSM tool reuse No matter which of the above names are used, an important point to understand here is that ESM is very much about improving business operations and outcomes, not merely the use of ITSM technology and best practices in other business functions. 4. There are five key drivers for the growing interest in, and adoption of, ESM: 1. Consumerisation – put simply, employees are now so conditioned to expect convenience, speedy service and the ability to find whatever they need, whenever they need it, in their personal lives that they now expect this at work. 2. Business function/corporate-level demand (including back-office Digital Transformation) – the earliest adoption of ITSM tools in other business functions was very much a ‘push’ from IT to the needy business function. Now, however, and thanks to very-visible IT support successes – such as self-service portals – there’s now also a ‘pull’ from other business functions for ‘what IT has.’ 3. Better ITSM solutions – not only do modern ITSM tools have richer capabilities, they’re now also far more flexible, recognising the need for customers to ‘do things their way’ and the need for multi-departmental use in particular. 4. The shift in tool selling/selection focus – half a decade ago, ITSM tools were sold on ITIL best practice alignment with customers getting granular insight into functional capabilities. More recently, however, ITSM tool vendors have helped to evolve the tool selection process by taking a different approach that focuses on value rather than functions and features. 5. Customer success stories – demonstrable successes by tool-vendor customers have been key in encouraging prospect organisations to follow suit in INTELLIGENTCIO 37