+
EDITOR’S QUESTION
/////////////////
HENRIQUE VALE,
HEAD OF NOKIA
SOFTWARE FOR
MEA AT NOKIA
D
igital Transformation promises a lot
and most of the companies in our
industry are in the process of some
sort of Digital Transformation. According
to a Forbes study, enterprises globally are
expected to spend about US$1.3 trillion
on Digital Transformation. However, the
sad truth is that 70% of their projects fail,
resulting in a US$900 billion miss. Therefore,
there needs to be a thorough assessment of
what is being done and how success rates
can be increased.
There are various commonalities in the 30%
of projects that do succeed. They move in
digital time, with a corporate wide approach
to digitisation, without fear of disruption.
They are bold. They also have a thoughtful
approach to digitisation. For that reason, we
should not talk about Digital Transformation
but rather Digital Reinvention.
This involves getting rid of the notion of
transformation entirely. Digital leaders don’t
transform slowly. They reinvent quickly. They
do it by:
• Setting a clear digital ambition
• Having a clear e2e design point
• Launching smart pilot projects that go
beyond providing new technology and
rather aim at exploring new ways of
working. Such pilots are important as they
provide the opportunity to either succeed
or quickly fail
• Then scaling successful projects with the
newly created knowledge from the pilot
• De-risking through the proper
investments in change, resources, models
and technology is the final step. Many
companies fail here, especially in the
human factor of change management
www.intelligentcio.com
We’re living in an unprecedented age of
opportunity for communication services
providers (CSPs) that are customer-centric,
data-driven and agile. They will seize the
day and break through their legacy barriers.
Faced with declining traditional revenues,
CSPs need to increase customer mindshare
“
YES, THEY NEED
TO MOVE FAST,
BUT SPEED IS
NOT ENOUGH;
AGILITY IS THE
KEY. WITHOUT
AGILITY, SPEED
TO MARKET
IS THE SAME
AS OUTDATED
IDEAS SPUN OUT
FASTER.
and share of wallet. Customers are looking
for something new, bold and differentiated,
but that doesn’t mean CSPs’ focus should
be the speed of bringing digital services
to market. Yes, they need to move fast,
but speed is not enough; agility is the key.
Without agility, speed to market is the same
as outdated ideas spun out faster.
Agility and data often go hand in hand. For
instance, most CSPs are sitting on a
goldmine of data. The approach to data
should be more proactive and reactive,
creative and innovative. It’s about being
data-driven in their decision-making –
connecting insights with actions and
predictions with personalisation. And this
needs to happen within a fabric that
combines the intelligence of technology
and people to enhance each other. The
totality is what we at Nokia call
‘connected intelligence’.
Today’s reality for many CSPs, however,
is quite different. Data doesn’t offer
an instant insight until you ‘close the
loop’, revalidate and continue that
cycle. Technologies and teams are often
siloed. Legacy systems and processes are
unable to cope, and risks are commonly
avoided. Therefore, to reap the benefit of
digital reinvention, CSPs must take a bold
approach to solve these challenges. n
INTELLIGENTCIO
33