Intelligent CIO Middle East Issue 44 | Page 77

/////////////////////////////////////////////////// t cht lk ENTERPRISES MUST BEGIN THEIR JOURNEY TO THE EDGE Morten Illum, VP of EMEA, Aruba, a Hewlett Packard Enterprise company, stresses the importance of The Edge which is set to transform existing business models – allowing enterprises to create user experiences that are faster and more dynamic. He tells us that Edge computing technologies make it possible for every organisation to provide a radically improved level of service and those that make the necessary changes now will be best placed to achieve market leadership. I n the search for competitive advantage, it is increasingly clear every business should be looking in one place: at the edge of their network, where technology and people meet. Where data and processing power were once concentrated in the back-office, now they live at the Edge, near the people who are using it – as both employees and customers. This shift has radical consequences for companies in every industry. As a new www.intelligentcio.com book Opportunity at the Edge from Fast Future – and in collaboration with Aruba – demonstrates, it has the potential to overhaul business models, transform user experiences and even create entirely new industries that could be worth trillions. At the Edge, enterprises can deploy technology to create user experiences that are faster, more dynamic and personalised to individual needs. Edge computing “ AT THE EDGE, ENTERPRISES CAN DEPLOY TECHNOLOGY TO CREATE USER EXPERIENCES THAT ARE FASTER. INTELLIGENTCIO 77