INTELLIGENT BRANDS // Green Technology
Blueair wins ‘Superbrands’
award in the UAE
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Air purification solutions provider Blueair voted
by the Superbrands Council UAE and marketing
professionals as one of the country’s strongest and
trustworthy brands.
standards of quality and excellence for our
customers in the region and upholding our
reputation as a trusted brand leader globally.”
Blueair is known for its innovation and
its dedication to health and wellness.
The brand’s goal has always been on
uncompromised quality and creating
healthier environments for consumers.
Blueair works hard to exceed industry
standards and create products that
combine unparalleled performance,
technological innovation and a passion for
Swedish design.
The company offers air purification solutions
for various applications and range of price
points under the Blueair Classic, Blueair
Sense+, Blueair Pro, JOY S and Cabin in-car
air purifiers range.
Blueair’s powerful HEPASilent technology
helps residents breathe easily by removing
99.97% of airborne pollutants down to
0.1 micron in size including dust, viruses,
allergens and smoke to improve indoor air
quality significantly.
The Blueair team celebrates their
Superbrands award win
B
lueair, a world leader in air purification
solutions, has announced that it has
been recognised as one of UAE’s
strongest and most trusted brands by the
Superbrands organisation, an independent
authority and arbiter of branding excellence.
Blueair was voted as a ‘Superbrand’ by
a panel of top UAE business leaders and
more than 2,500 senior managers and
marketing professionals following a rigorous
selection process.
“Blueair believes in clean air for the next-
generation – a vision that has been driving
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us on a journey of air innovation. Our
company’s mission is to help as many
people as possible, develop the best
performing solutions and create the best
overall user experience,” said TR Ganesh,
General Manager – Middle East and Africa,
Blueair. “Being voted a ‘Superbrand’ from
more than 2,000 leading brands in the
UAE is an endorsement of our quality air
purification solutions, clean air initiatives and
thought leadership in air innovation.
“It is also a recognition for our brand based
on trust and product performance. Blueair
is committed to maintaining the highest
“The purpose of Blueair goes far beyond
selling products and services. We have a
firm intent to improve the health and well-
being of people everywhere and especially
in the UAE.
“That is why we have a programme in place
to improve access to clean air via sustainably
developed products, activities to increase
awareness of the importance of clean air,
and a community commitment to caring for
even the most vulnerable.
“Blueair remains committed to the residents
of UAE in delivering clean air as nature had
intended,” Ganesh said. n
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