flexibility, the ability to scale up and down
and customise offerings – whether that’s in
their operations, resource requirements or
service engagements – and that its ultimately
critical for their success in the cloud.
What are the biggest challenges and
opportunities your customers are
currently facing?
Rackspace works with businesses across their
entire Digital Transformation process – of
which the goals and outcomes can differ
significantly between industries – so it’s
hard to point to a few key challenges or
opportunities that our customers are facing.
However, to draw on a couple of examples,
we have some customers whose business is
doing so phenomenally well that they need
support in ensuring their IT infrastructure is
able to support it.
For Trading Point, a large and well-
established international investment
online brokerage firm, the internal IT team
needed to focus on driving value back to
the business’ core competencies, so the
company started looking for a strategic
partner to take on the management of
www.intelligentcio.com
hardware infrastructure and support the firm
in the maintenance of its systems.
High reliability and low latency are key
to ensuring that Trading Point is able to
continuously deliver its superior service to its
customers. So, for Rackspace, the challenge
lay in ensuring that the IT infrastructure was
scalable, optimised and secure.
What has been key to
Rackspace’s success?
Primarily, the key is our culture. We have
identified that any efforts to build a culture
of trust between business and customer
will be meaningless if the same principles
of trust and transparency are not reflected
within the businesses’ own ethos and
working culture.
By creating a customer-centric in-house
culture, we can offer a fanatical experience
to our customers across the business, no
matter what the touchpoint or service. An
example of this is one of our customer
services team members was helping a
customer and when in conversation, they
heard that the customer was going to be in
the office for a while and would miss dinner
“
ONE OF THE
BIGGEST
CHALLENGES CIOS
FACE IS ENSURING
THEY’RE ABLE TO
DELIVER VALUE
FROM THEIR
CLOUD.
at home. The Racker bought the customer a
pizza and had it delivered to their desk.
This is just one example of how we thrive
to provide not just fanatical support, but a
wholly fanatical experience for our customers.
The second factor is our evolution. We
have gone from a competitor to a trusted
partner of the global public cloud players,
like GCP, AWS and Azure. Unlike most
service providers – and certainly the big
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