INTELLIGENT BRANDS // Software for Business
POWERED BY
Emirates NBD becomes first
global bank to leverage SAP
Financial Services Data Platform
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Implementation marks
second phase of expansion
for bank’s Enterprise
Data Platform as a major
flagship initiative in an
on-going AED one billion
Digital Transformation.
E
mirates NBD, a leading bank in the
Middle East, has partnered with SAP, a
market leader in enterprise software, to
become the first bank globally to implement
SAP Financial Services Data Platform.
It is powered by SAP in-memory data
platform, SAP HANA and can now deliver
customer intelligence across all Emirates
NBD Group market segments, entities and
countries. The implementation of the SAP
Financial Services Data Platform has initially
focused on Emirates NBD’s retail banking
and wealth management segment. It was
completed in 10 months and marks the
second phase of expansion for Emirates
NBD’s Enterprise Data Platform (EDP).
The EDP, which leverages Hadoop Big
Data technology, was initially launched
in November 2018. As the bank’s biggest
flagship initiative in its on-going AED
one billion Digital Transformation, it aims
to help continuously enhance Emirates
NBD’s customer experience by increasingly
leveraging data-driven intelligence.
With the SAP Financial Services Data
Platform now in place, the bank’s EDP
provides a standardised, consistent
representation of complex data from all
Emirates NBD systems and applications.
This data can be consumed by data-
driven applications and other business
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INTELLIGENTCIO
intelligence tools. Abdulla Qassem, Group
Chief Operating Officer, Emirates NBD, said:
“Being increasingly effective and efficient in
both harvesting and leveraging our growing
critical data is core to Emirates NBD’s Digital
Transformation. We are proud to be the
first bank in the world to successfully go live
with SAP Financial Services Data Platform,
after initially launching our Enterprise Data
Platform in November 2018.
“Harnessing the power of Hadoop and SAP
HANA has brought significantly increased
capability to our Enterprise Data Platform
which is ultimately aligned with Emirates
NBD’s vision to drive data-driven decision
making holistically across the bank.”
Zakaria Haltout, Managing Director, SAP
UAE, said: “We are pleased to partner with
Emirates NBD as it continues expanding its
Enterprise Data Platform capabilities. As the
first global bank to leverage SAP Financial
Services Data Platform, this is a milestone for
both of our organisations.
“Emirates NBD’s Enterprise Data Platform
handles massive volumes of diverse data and
can now derive real-time insights to improve
the customer experience, drive growth,
optimise risk controls and business outcomes
and automate business processes.”
Emirates NBD is working closely with SAP
to further expand usage of the Enterprise
Data Platform across other critical business
functions including trade finance, assets,
liabilities and human resources as examples,
to ultimately advance its application of
analytics and reporting. n
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