Intelligent CIO Middle East Issue 47 | Page 92

Aruba to showcase its ‘Experience Edge Platform’ for the Digital Era ruba, a Hewlett Packard Enterprise company, will demonstrate its Aruba Experience Edge Platform – that intuitively assimilates existing cloud, mobile and IoT data into a simple, single system to transform customer experiences at the Edge – at GITEX. A Jacob Chacko, Regional Business Head – Middle East and Saudi at Aruba Jacob Chacko, Regional Business Head – Middle East and Saudi at Aruba, said: “Aruba’s Edge platform ARUBA is designed to provide WILL BE simple, secure and smart EXHIBITING AT networking, to support BER STAND NUM integrated experiences LL 7 H7–A1 IN HA without compromising EWLETT ALONGSIDE H simplicity for end users. PACKARD ENTERPRISE “Smart workplaces, schools, stores, hotels, hospitals and factories can all deliver amazing experiences through this platform. GITEX, with its position as the Middle East’s largest tech exhibition and networking platform, is the perfect venue for us to showcase our technology innovations and drive key discussions with customers and partners.” Aruba’s Edge platform powers the digital enterprise. Category leaders can take advantage of the experience and digital era and deliver smart experiences by blending mobile, cloud and IoT. Trade visitors to the Aruba stand at GITEX can also take advantage of Aruba’s Networking Product Wizard which provides an optimised network design in under two minutes. With a few clicks, it will recommend the right switches, access points and network management solution, right-sized for a particular business, based on the number of users, location, network use and performance needs. Trend Micro to demonstrate the Art of Cybersecurity rend Micro, a global leader in cybersecurity solutions, will showcase ‘The Art of Cybersecurity’ at GITEX 2019, including how 400 million pieces of global security data can enable enterprise protection on the cloud. T Cybersecurity will be a major topic of discussion at GITEX especially as cyberattacks caused US$12.5 billion in losses from 2016 to 2018. In 2018, Trend Micro blocked 48 billion threats and discovered 200 new ransomware families. To bring these cyberthreats to life, Trend Micro has commissioned six artists to process and interpret cybersecurity data. Rather than at a standalone stand, Trend Micro will showcase these artistic interpretations at specialised pods at six different partners’ stands, as well as on screens between demos. “As the cybersecurity landscape becomes more complex, cyberthreats can be abstract to understand 92 INTELLIGENTCIO and ugly to confront when they strike,” said Dr Moataz Bin Ali, Vice President, Trend Micro, Middle East and North Africa. TREND MICRO WILL TISTIC SHOWCASE AR ONS TI TA RE RP INTE NT RE AT SIX DIFFE DS, AN ST PARTNERS’ N O AS L EL AS W SCREENS “However, with our GITEX theme of ‘The Art of Cybersecurity,’ we aim to show how cybersecurity can be beautiful when organisations literally see how siloed threats can be put together to show a big picture, helping organisations stay one step ahead of cyberthreats.” Supporting cybersecurity, Trend Micro will highlight its deep security solution for cloud and data security with AWS, Microsoft and VMware, along with its new XDR detection and response solution for email, endpoint, server and network with its channel partners Redington and StarLink. Trend Micro will also highlight security innovations across DevOps, collaboration and cloud apps. Dr Moataz Bin Ali, Vice President, Trend Micro, MENA