UAE boosts Middle
East’s digital customer
experience market
he UAE’s transport, logistics
and retail sectors are driving
the Middle East and Africa’s
customer experience solutions market to
reach a record high.
T
Across the UAE, GCC and the wider
region, organisations of all sizes and
industry verticals are ramping up their
Digital Transformation with a focus
on leveraging technology to enhance
employee, citizen and customer
experiences. As a result, the Middle East
and North Africa’s digital customer
experience market is expected to
reach a record high of US$800 million,
according to a recent Micro Market
Monitor report.
In line with the GITEX theme of
‘Synergising the Mind and Technology
Economy’, SAP will follow the theme of
‘The Future of Business Has Feelings –
Change a Feeling, Change a Business’.
“GITEX is an ideal platform for
SAP to showcase how combining
customer data with operational data
can optimise costs, employee and
customer experiences, and scale
up,” said Gergi Abboud, Senior Vice
President and General Manager, SAP
Middle East South.
SAP will showcase the latest innovations
from solutions that embrace Artificial
Intelligence and Machine Learning,
Blockchain, cloud and IoT.
Gergi Abboud, Senior
Vice President and
General Manager, SAP
ME South
SED AT
SAP WILL BE BA
D B1
HALL 6, STAN
The SAP Customer Experience Live
event will also be held on Sunday,
October 6 at The Ritz-Carlton DIFC.
Avaya to showcase the route to
delivering experiences that matter
vaya will present
industry-first features
that are now available
as part of its open and
converged UC and CC platforms;
proven communications
and collaboration use-cases
developed in conjunction with
customers and partners from
across the globe; and innovative
technology showcases that will
provide a glimpse into the
future of employee and
customer experiences.
A
AT
AVAYA WILL BE
IN
0
STAND C–1
LL
ZA’ABEEL HA
www.intelligentcio.com
Over the last year,
Avaya has continued
to invest heavily in
its core technologies
– including Avaya IX
Contact Center and Avaya
IX Workplace – while focusing on a true cloud-first
design approach that helps empower customers to
choose the most effective deployment model.
The company will demonstrate the latest
advancements to the Avaya IX Contact Center
platform. At the centre of these enhancements
are three newly introduced modules, which help
deliver comprehensive contact centre insights to
enable better strategic decision making; facilitate
consistency and excellence in customer service across
all touch points, accommodating variances in agent
skill sets; and bring the back-office forward so that
subject matter experts are always on-hand to assist
customer queries.
Avaya is participating alongside sponsors Verint
Systems Inc, Nectar Services Corp and Koopid.
Demonstrations from Avaya and these companies
can be found at stand C–10 in Za’abeel Hall at Dubai
World Trade Centre (DWTC) from October 6 to 10.
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