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the region’s deep Internet penetration, has
meant dynamic shifts in some key industries.
“Financial services is a great example of
a vertical that is going through a massive
transformation,” said Murphy. “There is
a great deal of new competition that is
challenging established banks to change
their customer interactions. Even a few years
ago, banking customers would go online and
use Internet banking, but now they expect
all of their financial services to be available
on mobile and they expect their experience
to be personalised.”
www.intelligentcio.com
FEATURE: DIGITAL TRANSFORMATION
One of the major pitfalls of the Digital
Transformation journey, says Murphy, is
the tendency to want to circumvent legacy
systems to implement the latest in the
market. Customers, she says, try to set up a
separate project entirely, going around the
existing system.
“Micro Focus helps our customers to bridge
the old and the new. Instead of going
around legacy systems, we enable mission
critical applications and data to continue
to be leveraged so that customers can
maximise their ROI,” said Murphy. “We
Genefa Murphy, Chief Marketing Officer
at Micro Focus
INTELLIGENTCIO
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