Intelligent CIO Middle East Issue 48 | Page 45

something to everyone. For us it's about structuring what it means for the client and then outlining which part is optimisation and which part is new business. It's very complex – you look at the existing structure and imagine a new digital business. Sometimes the ideas come from the outside so it's us creating that ecosystem of capabilities that can be joined in. And then the problem – whether a business problem, social problem or an environment problem – can be solved by putting these capabilities together. We're talking about SMEs, vertical experts, business consultants. We have a process that says we innovate, we incubate and then we commercialise. So that's one of the approaches that we have and we have partners that help us do that. We are in a very innovative part of the world – how are organisations responding to the Digital Transformation challenges? There's still a struggle – I think it's going to take time before people really grasp what Digital Transformation means to them. And it's all about having the courage to take that step. What Injazat does is eliminate that fear by investing on its own. www.intelligentcio.com “ WE WANT TO BE ON THE LIST OF TOP INNOVATIVE COMPANIES, SO WE’VE INVESTED A LOT IN EMERGING TECHNOLOGY. So, Malaffi was an investment from us. The revenue share comes later for the government, so they don't take a lot of risk. This approach helped us a lot. We're going to do more of that. How important are your partnerships and channel strategy? It is crucial. I think there's a study that's been done by Gartner which states that 90% of businesses that are not part of an ecosystem will ultimately fail. Especially in the digital world, you can't work alone. Are you able to talk a little bit more about the Malaffi project? It's a health information exchange. These kinds of programmes usually have a high failure rate but we've been successful because we put the right people in place and we got the best consultants in the world to really get a proper programme set up, ensuring the best service to the end-user. Malaffi is something we're very proud of and we want to repeat – a lot. It's going to impact the lives of citizens directly. If you think about it, if you need to be taken to the emergency room and you're not conscious, you can't tell the doctor if you're allergic to something or not. Malaffi consolidates all the health records into one, giving it to the patient themselves and to the doctor so that the best medical treatment can be given. So this is Digital Transformation in action. What is the market demand for cloud in this region? We've launched our cloud recently. Our cloud strategy is a hybrid multi-cloud approach. So clients still have on prem workloads and then we have our cloud, INTELLIGENTCIO 45 45