NEWS
Riyadh event to promote female digital innovators
T
he Arabnet Riyadh conference, taking place on December 10 to
11, will feature several female industry leaders and entrepreneurs
that have been driving growth and disrupting the entrepreneurial
scene in KSA such as Nejoud Almulaik, Director of FinTech Saudi.
Aside from Nejoud Almulaik’s experience in building client
relationships and portfolios, she was appointed in October 2018 as
FinTech Saudi Director – a government-led initiative to support the
efforts around enabling FinTech ecosystem development in KSA.
Also appearing is Deemah AlYahya, a Digital Transformation and
innovation adviser who launched the ‘Women Spark’ initiative in
2015 in order to provide women with the necessary technical, soft
and business skills they need for success in digital industries.
With that, AlYahya aims to support the rising number of female
entrepreneurs to use their full potential in driving growth in the Saudi
economy and entrepreneurial ecosystem.
Tuba Terrekli is another Saudi woman who is leading
entrepreneurship and digital innovation in KSA.
As an international business development and investment expert
with a focus on futurism, innovation, tech development and equity
investments, Terrekli founded Qotuf Al Riyadah Development
Company and established Flat6Labs Jeddah among many other
initiatives that provide support to SMEs and entrepreneurs.
For more information about the event visit https://www.arabnet.me/
english/conference/arabnet-riyadh
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ToysRUs partners with Capillary Technologies
to provide AI powered solutions
ToysRUs has deployed Capillary’s VisitorMetrix which not only
enables it to analyse historical store traffic patterns to determine
staffing requirements through power hours but also gives immediate
responsive data to changes, including studying the impact of
promotional campaigns.
ToysRUs uses this information to strategise their operations and
marketing campaigns to look deeper at their performance and pull
the right levers for improved productivity.
“While our ecommerce business is growing, we did not want to
lose focus on the offline stores.
C “Combining the instore consumer behaviour with the transactional
data will give us a complete 360 degree view of our customers and
will help us personalise our offerings and services,” said Mansour Al-
Akeel, Managing Director and CEO at ToysRUs.
ToysRUs will benefit from Capillary’s retail marketing solution
to accurately identify in-store walk- ins and derive rich insights
about customer behaviour and buying patterns to help plan store
operations efficiently. Capillary’s President and General Manager for META, Nitin Kaushal
said: “We will soon be launching VisitorSense to help retailers capture
more in-store data. It will provide brands with demographics and
fashion profiles of store visitors to better understand their buying
habits, patterns and preferences.”
apillary Technologies has become a key technology enabler for
ToysRUs in Saudi Arabia by providing the popular chain of toy
stores with its AI based Instore solution.
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INTELLIGENTCIO
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