TRENDING
“
A SMART
APPROACH TO
DATA AND A
DATA LITERATE
CULTURE WILL
GUIDE THE WAY
FOR SUCCESSFUL
DIGITALISATION.
departments across an organisation, the
world of business is quickly becoming the
world of analytics. A smart approach to data
and a data literate culture will guide the way
for successful digitalisation.”
Abboud Ghanem, Senior Director – Middle
East and Africa at Alteryx, said: “There is no
doubt that data is key in driving business
success in the minds of businesses across
the UAE. Every data worker, regardless of
technical acumen, wants to be able to easily
find and understand what information is at
their disposal; have the flexibility to prep,
blend, enhance and analyse data from
more sources; and easily operationalise
analytic models through a collaborative and
governed platform.
“At Alteryx, we will continue to make the
Alteryx Platform easier to use for all data
workers, while extending its ability to handle
more sophisticated data science outcomes
for trained data statisticians in order to
create an analytics-centric culture across
almost every industry and functional areas
of business.”
Data is permeating every part of
business and is key to success
• With over three quarters of survey
respondents (79%) agreeing that data
is a critical corporate asset for driving the
business forward it’s clear that businesses
are taking advantage of what seems to
be insurmountable data sources across
industries and internal functions.
• When it comes to where businesses are
in their analytical journey, almost two
thirds (62%) of UAE businesses class
themselves in the advanced stages of
their analytic journeys.
• For those businesses leveraging data
for insights over two fifths (41%)
report the major business benefit as
increased productivity, followed by over
one third (36%) citing they gained
better insight into customers, and over
one third (34%) stating the ability to
make savings and efficiencies for ‘my
department or organisation’.
• Businesses are also seeing soft benefits
increase. Over three quarters (79%)
agreed that using data analytics has
helped break down internal silos.
Respondents cited improved employee
analytics and the key technology enablers to
demonstrate how a smart approach to data
guides the way to successful digitisation.
Alan Jacobson, Chief Data and Analytics
Officer at Alteryx, said: “The business case
for data has truly been acknowledged. While
many are still balancing data inefficiencies
with the challenge of a shortage of skilled
data workers, this latest research from
Alteryx underscores that investing in data
and analytics alone won’t deliver real
business-altering results.
“Whether performing precision marketing to
improve sales or analysing data from various
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