Intelligent CIO Middle East Issue 49 | Page 43

////////////////////////////////////////////////////////////////////////// technology, rather than getting bogged down in the ‘how’. “This year, Digital Transformation has been all the rage. But businesses can be in a state of Digital Transformation for years and never get anywhere. It’s time to separate the reality from the hype. “We’ve all heard how the promise of Digital Transformation will change user experience across the globe. Yet, when we engage with our customers it’s very rare that we hear a story about how technology will enable their new business models in the next three to five years. Christian Reilly, Vice President and Chief Technology Officer, Citrix www.intelligentcio.com “Many enterprises that are stuck with legacy technologies are piling on more technology FEATURE: 2020 CIOS’ PRIORITY for the sake of it without thinking about how that’s affecting emerging business models, are doomed to fail.” n BUSINESSES CAN BE IN A STATE OF DIGITAL TRANSFORMATION FOR YEARS AND NEVER GET ANYWHERE. INTELLIGENTCIO 43