INTELLIGENT BRANDS // Cloud
McDonald’s UAE accelerates
Digital Transformation with
SAP and SEIDOR MENA
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S
AP and its channel partner SEIDOR
MENA is helping McDonald’s UAE
digitally transform to cater for the
growing market in food.
As McDonald’s UAE, owned and operated by
Emirates Fast Food Co, expands the company
needed to modernise operations with mobile
and scalable cloud solutions and turned to
channel partner SEIDOR MENA to adopt
SAP S/4 HANA Cloud ERP, SAP Analytics
Cloud, and SAP SuccessFactors for talent
management through a unique offering
which was built specifically for their needs.
“In the UAE’s highly-competitive and
rapidly-growing quick service restaurant
sector, customers want orders that are
fast, consistent and tailored to their
needs,” said Walid Fakih, General Manager,
McDonald’s UAE. “McDonald’s UAE’s Digital
Transformation with SAP is giving all of our
staff real-time access to lines of business
to transform customer experiences – from
optimised layouts, to personalised menus
and fast deliveries.”
Because McDonald’s UAE has strict quality
control standards, SAP S/4HANA Public
Cloud, serves as an excellent and cost-
effective solution for their standardised
services across the UAE. The implementation
of SAP S/4 HANA Public Cloud, an intelligent,
integrated ERP system, has virtualised
McDonald’s infrastructure, reducing
ownership and maintenance costs. By
automating finance and sales processes,
McDonald’s UAE is using real-time data to
organise suppliers, monitor supply sources
and manage inventory.
In addition to optimising IT infrastructure
costs, SAP Analytics Cloud enabled
McDonald’s UAE to communicate
operational data to all restaurants, including
www.intelligentcio.com
kitchen serving times and relationships with
third party operators.
“McDonald’s UAE Digital Transformation
shows how uniting the back-office and front-
office can deliver major business benefits
and can enhance customer experiences,” said
Zakaria Haltout, Managing Director, SAP UAE.
“We’re exchanging global best practices
in the retail and restaurant sectors so that
McDonald’s UAE can leverage our cloud
infrastructure to optimise operations and
experiences, and to foster economic growth
and job creation.”
Ignacio Ruiz de Eguilaz, Managing Director,
SEIDOR MENA, said: “In their Digital
Transformation journey, McDonald’s UAE
is using SAP S/4HANA Public Cloud to shift
time from managing IT to focus on higher-
level business strategy across finance, sales,
procurement and recruitment.
In this respect, apart from streamlining
their day to day HR operations with SAP
SuccessFactors, we have provided an out-
of-the-box accommodation management
solution specifically designed for their
business needs, fully integrated with SAP
Cloud EC Payroll.
“McDonald’s UAE is ideally-positioned to
become a future-ready Intelligent Enterprise
that can meet the demands of the quick
service industry of tomorrow.” n
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