TRENDING
is at their disposal; have the flexibility to
prep, blend, enhance and analyse data from
more sources; and easily operationalise
analytic models through a collaborative and
governed platform.
“At Alteryx, we will continue to make the
Alteryx Platform easier to use for all data
workers, while extending its ability to handle
more sophisticated data science outcomes
for trained data statisticians in order to
create an analytics-centric culture across
almost every industry and functional areas
of business.”
Data is permeating every part of
business and is key to success
“
THERE IS NO
DOUBT THAT DATA
IS KEY IN DRIVING
BUSINESS
SUCCESS IN
THE MINDS OF
BUSINESSES
ACROSS THE UAE.
companies across the UAE are progressing in
their analytic journey. It explores the current
thinking into the value of data, the primary
data challenges, the culture of data and
analytics and the key technology enablers to
demonstrate how a smart approach to data
guides the way to successful digitisation.
Alan Jacobson, Chief Data and Analytics
Officer at Alteryx, said: “The business case
for data has truly been acknowledged. While
many are still balancing data inefficiencies
with the challenge of a shortage of skilled
data workers, this latest research from
Alteryx underscores that investing in
data and analytics alone won’t deliver
24
INTELLIGENTCIO
real business-altering results. Whether
performing precision marketing to improve
sales or analysing data from various
departments across an organisation, the
world of business is quickly becoming the
world of analytics. A smart approach to data
and a data literate culture will guide the way
for successful digitalisation.”
Abboud Ghanem, Regional Vice President,
Middle East and Africa, at Alteryx, said:
“There is no doubt that data is key in driving
business success in the minds of businesses
across the UAE. Every data worker, regardless
of technical acumen, wants to be able to
easily find and understand what information
• With over three quarters of survey
respondents (79%) agreeing that data
is a critical corporate asset for driving the
business forward it’s clear that businesses
are taking advantage of what seems to
be insurmountable data sources across
industries and internal functions.
• When it comes to where businesses are
in their analytical journey, almost two
thirds (62%) of UAE businesses class
themselves in the advanced stages of
their analytic journeys.
• For those businesses leveraging data
for insights over two fifths (41%)
report the major business benefit as
increased productivity, followed by over
one third (36%) citing they gained
better insight into customers, and over
one third (34%) stating the ability to
make savings and efficiencies for ‘my
department or organisation’.
• Businesses are also seeing soft benefits
increase. Over three quarters (79%)
agreed that using data analytics has
helped break down internal silos.
Respondents cited improved employee
satisfaction (41%) as a benefit of using
data. Overall two in five (40%) said that
analytics improved work-life balance and
are able to better balance their lives after
embracing data in their role.
Businesses can’t win in analytics
without the human element
• With digital skills classed as a major
priority for businesses, over four in five
(83%) agree that everything they are
investing in data and analytics is useless
without people who understand it.
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