CASE STUDY
T
he Community Development
Authority in Dubai (CDA) plays a vital
part in the way the government of
Dubai operates to help vulnerable groups.
CDA has adopted state-of-the-art
technologies to analyse the services it
provides to customers and improve its
communication with them.
One of its noteworthy projects is ‘Masar,’
a smart application that enables
communication with those registered with its
empowerment programme. The application
allows CDA’s empowerment management
team to interact with customers and update
them on training schedules and send
reminders to attend job interviews and
employment events.
The application enables users to give
feedback and follow up the implementation
of CDA’s empowerment plan.
Empowering people who are eligible for
financial and social benefits is one of
CDA’s key missions. As a result, CDA has
identified financial empowerment as one
of the best methodologies to enhance the
financial security of low-income people.
To achieve this, it has been conducting
successful interventions, including training,
as well as education and social support for
the underprivileged, helping them acquire
financial and other skills that significantly
enhance their social and physical security.
The Masar application enables easy
communication with the participants of
CDA’s empowerment programmes, following
up on their files and helping determine the
extent to which the plans set for them have
been completed.
This will ensure that customers stay informed
and demonstrates a commitment to the
success of their plans.
CDA utilises a smart dashboard that tracks
service delivery, providing daily reports
on the status of services provided to all
customers. This service helps the CDA’s top
management to improve the quality of the
services provided to the customers by taking
necessary decisions on the development of
social services, introducing new initiatives
and by addressing the evolving needs of the
members of the community.
I AM CONFIDENT
AI WILL ONLY
INCREASE IN
VALUE IN THE
COMING YEARS.
Intelligent CIO spoke to Yousef Mohammed
Bin Lahej Al Falasi, a Director at CDA, about
how the organisation is using IT to better
deliver its services, the potential of Artificial
Intelligence and Machine Learning, and the
way CDA uses analytics.
Tell me about the work of the CDA
The CDA works with various vulnerable
groups in Dubai, particularly senior citizens,
widowed women, separated people, people
with disabilities and those socially excluded.
We are a government organisation created
to bring forward social inclusion by providing
various types of support services to them in
accordance with their specific needs.
In addition, we provide support to members
of the community with low income and
people that have been disabled, which
prevents them from going back to work
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