INTELLIGENT BRANDS // Green Technology
Bee’ah deploys
technology to enhance
environmental credentials
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Bee’ah is making its entire fleet environmentally friendly utilising
radio-frequency identification (RFID) technology, in addition to a
remote connection linked to the central office, to monitor the fleet.
B
ee’ah, the Middle East’s sustainability
pioneer, and Tandeef, Bee’ah’s waste
collection and management division,
have added Ducati electric mobile waste
collection units to their existing fleet, to
enhance operations while continuously
promoting Bee’ah’s sustainability agenda.
Developed by Ducati Energia, the one-
seater vehicle is capable of handling almost
200 kilogrammes of weight, including
the driver and can reach a speed of 50
kilometres per hour.
Charging stations for the EVs will be installed
at residential areas in Sharjah. The ‘shed
style’ charging stations are fully integrated in
a network that connects the energy provider
with the electric vehicles.
They are also equipped with radio-frequency
identification (RFID) technology, in addition
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to a remote connection linked to the central
office, to monitor the fleet and its operation.
and safe practices by limiting the number of
employees working manually under direct
sunlight. With health and wellbeing being at
the heart of Tandeef’s operations, this latest
addition to the fleet is another step forward
for the company’s vision to improve the
quality of life for UAE residents.
HE Khaled Al Huraimel, Bee’ah Group CEO,
said: “Bee’ah is aiming to make its entire
fleet run on clean energy over the next few
years. This new fleet furthers the company’s
sustainability agenda through adopting
an eco-friendly solution and cementing its
commitment to reduce carbon emissions in
order to support Bee’ah’s goal of improving air
quality for the betterment of living standards
in the UAE. This move is a testament to
Bee’ah’s efforts in enhancing the quality of
life and pioneering sustainable living in the
UAE and the region. Bee’ah continuously
demonstrates its commitment in adopting
the latest industry practices and forerunning
innovative technologies while simultaneously
improving operational efficiency.”
The innovative electric vehicle (EV), which
is the first of its kind in the UAE, is the most
recent addition to the Bee’ah’s existing
line of electric vehicles. The deployment of
the electric mobile waste collection units
coincides with Bee’ah’s strategy to make its
entire fleet environmentally friendly and to
enhance the company’s waste management
services to ensure a sustainable environment
in Sharjah and the UAE. Overall, Tandeef’s eco-fleet will continue to
make a significant contribution to reducing
the company’s carbon footprint. In 2018,
Bee’ah had become the first organisation
to order Tesla’s electric Semi trucks in the
Middle East. Plans for ambitious regional
expansion and ever-growing operational
demands pushed the company to place
the order for 50 of the trucks, consequently
positioning Tandeef as the regional waste
management leader in the region.
At present, Bee’ah has an overall fleet of
1,200 vehicles, which are controlled by a
smart fleet management system that helps
to optimise consumption of resources and
operations. The efficiency of electric mobile
waste collection units also contributes to
the improvement of workplace standards In the same year, Bee’ah partnered with
Crescent Enterprises to launch ION, the
region’s first commercial sustainable
transport company. ION aims to drive a
fully green fleet management enterprise
in the UAE and the region, through a ‘zero
emission transport system’. n
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