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TRENDING
IBM STUDY REVEALS
IMPORTANCE OF TRUST
IN AN ORGANISATION
There is no doubt analytics are changing the way companies
do business but are enterprises making the most of the
information at their disposal? A new survey from SAS says 72%
of organisations recognise the benefits of analytics but only 39%
use them to inform strategy.
I
BM’s 20th edition of its bi-annual
C-Suite Study, Build Your Trust
Advantage, polled nearly 900 C-level
executives across the Middle East and Africa
(MEA) to examine how companies in the
region are achieving market leadership by
emphasising trust in their use and sharing
of data.
The study, conducted by IBM Institute
for Business Value (IBV) in co-operation
www.intelligentcio.com
with Oxford Economics, found that market
leadership is most frequently attained
when an organisation establishes a high
level of trust in the data from its customers,
its own business processes and across its
partner ecosystem.
Through the quantitative and qualitative
surveys issued, it became clear there was
a set of leaders – dubbed ‘Torchbearers’
– that stood out as understanding that
“
TODAY, DATA IS
CONSIDERED ONE
OF THE MOST
IMPORTANT
ASSETS THAT ANY
ORGANISATION
POSSESSES.
INTELLIGENTCIO
25