Intelligent CIO Middle East Issue 51 | Page 36

TALKING ////////////////////////////////////////////////////////// Is the retail sector making the most of IoT? Despite the retail sector realising the potential of IoT devices, Mark Thomson, Director of Retail and Hospitality EMEA, at Zebra Technologies, believes opportunities are being lost to maximise their effectiveness in the face of increased competition. 36 INTELLIGENTCIO www.intelligentcio.com