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previously unavailable. For example, a
retailer found that 10% to 20% of its
failed login attempts were legitimate
users struggling with the validation
process. Denying access by default
represented a potentially significant
revenue loss. Behavioural analysis can
be used to distinguish legitimate users
from bots attempting to gain access.
Technology and analytics have enabled
AI-assisted identification of those users
to let them in, boosting revenue and
improving customer retention.
www.intelligentcio.com
FEATURE: DIGITAL TRANSFORMATION
DIGITALISATION LEADS BUSINESSES
TO TURN HUMAN-ORIENTED
BUSINESS TASKS TO VARIOUS
FORMS OF ‘AUTOMATION’.
INTELLIGENTCIO
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