FEATURE: SOFTWARE
Can you tell us about your
project with Smart Dubai?
We’ve been engaged with Smart Dubai for
a period of around 18 months now. Earlier
this year we officially went into a couple
of projects with them, one of which was
unveiled at GITEX at the Smart Dubai booth.
Working with our partner Palmira, this project
will have a serious impact on the look of the
IT landscape in Dubai.
In terms of Software AG what
have you got planned for the
next 12 months?
By the end of 2019, we should have just
marked our fifth consecutive year of double-
digit growth in the region. So that’s the kind
of mode we are in as an organisation. There
are many reasons for the growth.
We look at continuing this momentum. We
see tremendous demand for what we do and
we expect to continue this into 2020 and
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beyond that. GITEX was a big driving force in
terms of pipeline, in terms of acceleration of
what we’re doing with many customers. So
we are very upbeat about 2020. 2020 is the
year of the expo so that’s also an interesting
angle from the perspective of a technology
multinational such as ourselves. Another
thing happening in 2020 is we’re expanding
our offices. So, we continue to invest in hiring
and expanding our offices.
big way, also from the German Council and
the German Embassy in the UAE.
We proactively and actively engage
with them in looking at fostering the
This is a private place where we can
showcase things in the privacy of our own
office to customers and partners alike.
Can you tell us anything about
your involvement in the Expo
2020 exhibition?
We are in discussions at the moment
with the German Pavilion. Germany is, if
I remember correctly, in the top three of
the global participants in Expo 2020. We
are very well connected within the German
business community here and supported in a
Rami Kichli, Vice-President, Gulf and Levant
at Software AG
www.intelligentcio.com