CASE STUDY
H
How has Seera Group driven
pioneering technology initiatives
in the travel sector?
As the region’s leading travel and tourism
company, Seera Group is powered by a
robust technology platform that covers
the group’s different businesses including
travel management (Elaa), consumer travel
(Almosafer and Tajawal), Hajj and Umrah
(Mawasim), destination management
(Discover Saudi) and car rental (Lumi).
Digitisation and leveraging next-generation
technology are central to what we do.
As the technology leader in the industry,
we focus on understanding travel and
industry trends through data analytics,
create innovative solutions that enhance the
customer experience and ensure seamless
service delivery through our tech platforms.
In fact, Almosafer, the flagship brand of our
consumer travel unit has been the industry
leader in serving as a one-stop shop for hotel,
flight and holiday bookings, with more than
6.1 million app downloads in 2018 and over
one million followers on social media.
Similarly, Tajawal’s desktop and mobile
booking services offer flights to thousands
of destinations, 1.5 million hotels around the
world and complete holiday packages – and
has recorded over 2.2 million app downloads
in 2018.
In the last four years many partners have
contributed in shaping our vision and
helped us execute our transformation.
BCG, for example, has done a good job in
articulating how IT can be restructured to
address growing business demands and
ambitious goals. We also have been working
with AWS and Accenture very closely in
building and deploying various products and
platforms throughout the years, they have
been instrumental in that regard. Last but
not least, SAP and Salesforce were helpful
supporting our operational efficiency and
customer centricity goals.
We work with leading tech providers to drive
our digital offering. Recently, we partnered
with Salesforce as it is an integrated platform
that offers us real-time insights on customer
trends and converts them into genuine
brand experiences that build loyalty. The
informed insights we gain through Salesforce
will be part of our competitive strength
that will enable us to win more customers.
Further, partnering with Amazon Web
DIGITISATION
AND LEVERAGING
NEXT-
GENERATION
TECHNOLOGY
ARE CENTRAL TO
WHAT WE DO.
Services (AWS), an Amazon.com company,
was another milestone for us, allowing us to
respond faster to customer needs.
Recently, we also released a report titled
Decoding the Saudi Arabian Travel & Tourism
Industry in association with SkiftX, the largest
intelligence platform providing media, insights
and marketing for key sectors in the travel
sector. The report offers a comprehensive
understanding of travel trends and traveller
preferences of the Kingdom.
How do you evaluate new
approaches for delivering value
to customers?
Our product team places emphasis on
building platforms that enhance use of ease
as well as assure simpler user experience and
interface. Complementing this, our engineers
www.intelligentcio.com
INTELLIGENTCIO
59